As a lifelong Arsenal fan, I’ve watched some pretty incredible footballs grace the fields of both Highbury and The Emirates.
However in all of my time as a football fan, I have never seen a footballer with as much grace and poise as Dennis Bergkamp. He is genuinely the greatest footballer I have ever seen.
Early on in my time working with Rinse FM I was briefed to brand one of their most popular new artists in P Money.
They wanted the end product to be appealing both in the UK and Stateside, the eventual outcome was a varsity jacket style ‘P’, a style popularized by american culture but very current in the UK.
It was clean and basic but memorable, and has been applied across various mediums, pasted up across London, worn on T-shirts on tour and at festivals, and also on the cover of his new EP.